Rowan Cottage is situated between Shieldaig and Applecross, a remote area in the Northern most region of Scotland that is considered to be the last great wilderness in the UK. Not hard to believe when you see the vast, humbling and simply breathtaking scenery at every turn.
In the beginning
Owners Mike and Elisa discovered Rowan Cottage in 2001 and, with their love of nature and the great outdoors, knew instantly it would be the perfect bolthole.
The cottage became a labour of love as they set about completely renovating the property, turning it into a beautifully appointed second home.
As their family grew the time they were able to spend there was compromised so they decided to offer Rowan Cottage as a home from home to anyone with a love of the great outdoors and created a website to promote it.
Their initial website worked well and they successfully achieved a healthy amount of bookings. However with search engines changing their criteria and with more and more people using mobile devices they understood that in order to reach a wider audience they required a modern design that was in line with ever advancing technology, so they enlisted NB Design to design and create a new website that ultimately exceeded their expectations.
A clear understanding
Our brief was to design a user friendly, responsive website that clearly highlighted the remoteness of Rowan Cottage and what the property offers, with the ability for customers to book and pay for their holiday through the site.
In order to obtain a thorough understanding of what this type of holiday offers potential clients, we carried out extensive research on the immediate and surrounding areas, activities available, local restaurants, must sees and the local history…we became as knowledgeable as a local!
This approach enabled us to understand the true passion that Mike and Elisa felt when they first discovered Rowan Cottage and what anyone would feel vacationing in this stunning part of the world.
Rowan Cottage is nestled amongst a magnificent backdrop, so it made absolute sense for the website to be image led. We set about selecting the most visually striking pictures in order to entice visitors to want to explore the site further.
With usability being a main focus, we ensured that key information was immediately available to visitors on each page, along with a strong call to action. At every point we ensured there were sufficient links to encourage people to read on and make a booking.
After researching and testing several booking and payment systems, we incorporated a version that is simple for visitors to use, requiring minimal admin – the website does all the work.
The result is a visually striking and captivating website that is a joy to navigate. It was an absolute pleasure to work on this project and we are so proud of the result.