Search Engine Optimisation (SEO) in Surrey and Hampshire
Appearing on Page 1 of the search engines for key terms has never been more important for small businesses marketing themselves in the digital age.
SEO is critical to achieving an organic ranking on page 1 of the search engines (Google, Bing and Yahoo). There are over 6 billion searches on Google every month and searching for a product, supplier or service using search engines has replaced traditional methods of sourcing your needs.
Google is constantly striving to ensure that the results it shows for searches are the best and most relevant for that search and a website must be seen as an authority on a subject to favour well in the search results. Achieving this goal is called Search Engine Optimisation (SEO) and requires changes to your website and an active digital marketing and social media campaign.
On Page SEO
Understanding and researching the keywords appropriate to your business and sales propositions ensures that you are ranking for the most effective terms as well as taking advantage of opportunities to vary the terms and capture additional business. NB Design fully understand the techniques required to research key terms and optimise your website with appropriate keyword phrases to ensure the search engines understand its’ relevance and purpose.
In addition, a website must be set up correctly to receive a favourable visit from the search engines. Crawl errors, performance, usability, site architecture and meta data are all assessed by the search engines when your site is assessed or indexed. NB Design will ensure that there are no issues with your Technical SEO affecting your search engine positioning.
Understanding how many visits or hits you are receiving, their behaviour on your website and what level of conversion you are receiving is vital to monitor regularly. Abnormal behaviour or “bounces” could mean that visitors are not finding what they are looking for or that your website is not user friendly. Registering and configuring your site with monitoring tools (e.g. Google Analytics) allows you to constantly check for issues and implement improvements over time.
It is also an important method of assessing the success of an SEO campaign. At the end of the day, you want to know that you are receiving more hits on your website for your SEO investment.
NB Design will setup and configure Google Analytics on your website, including technical aspects such as goals and funnels and enhanced link attribution to ensure you are getting the most out of your SEO campaign.
Off Page SEO
Having an optimised website is only half the battle. In order to decide the order in which pages appear in the search engine results, Google ranks every page it visits using its PageRank indicator. There are many factors that contribute to the PageRank of a web page (e.g. is it mobile friendly) but the single most important is still growing high quality links from external sites to your website (off page search engine optimisation).
Content marketing is critical to Off Page SEO. Quality content including links back to your website is seen as a key indicator for your websites relevance and authority for a particular subject or search. Content linking to your site that is favoured (e.g. liked, plus 1’d, shared or commented on) is seen by the search engines as a strong indicator that your website is an authority for a particular subject.
NB Design can work with you to develop an effective on and off page content marketing strategy and to determine where the audience is active online for your business. With a team of SEO experts and content authors, NB Design will work with you each month to deliver an effective SEO campaign.
Implementing a social media campaign is also an excellent method of driving audience engagement, creating quality links and converting traffic to your website. “Social signals” provide an important indication that you are an authority on your subject to the search engines. Sharing the content produced for your content marketing and off page SEO, fosters engagement and your audience will follow you as a domain authority which in turn improves SEO rankings.
Paid Advertising (Pay Per Click – PPC)
Organic SEO is not an overnight process and takes time. In order to achieve an immediate presence in the search engines it may be necessary to embark on a paid advertising campaign (Google Adwords). In addition, in some cases the online competition is so great for a particular keyword phrase that the only effective solution is to pay to appear in the search results. NB Design can assess whether a PPC campaign is necessary and implement and monitor it to ensure you are achieving value for money within a monthly budget.
In order to establish where your website and online marketing currently stands and to develop an effective SEO strategy for your business, NB Design will conduct a comprehensive SEO Audit. This covers both on and off page SEO aspects by determining how well your website ranks for the most appropriate keyword phrases for your business as well as your social media presence, NB Design can develop an affordable plan to achieve your marketing aspirations for your website.
For more information on our SEO Services, contact NB Design.